On this episode of Dear Strategy, we analyze the story of a poorly designed refrigerator that lasted around 5 years before it finally bit the dust. And, of course, the warranty didn’t cover it. With…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? And what things should we avoid?” Visit…
On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. It’s fairly well known that flying isn’t always the most…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “I come from a business that sells products. How do we develop a strategy that moves us into being a more solutions-oriented…
On this episode of Dear Strategy, we analyze the stories of two failed ventures – Theranos and the Fyre Festival. Both of these stories started with big dreams and ended in scandal. So how can…
On this special episode of Dear Strategy, we talk about why long-term planning becomes more important than ever during times of crisis. When unexpected events happen, many companies may actually be deterred from thinking about…
Dear Strategy 107: Dealing With Short-Attention Span Leaders
- March 16, 2020
- Tagged as: attention, business, leadership, management, planning, presentations, product, short, span, strategic, strategy, training
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do I present my strategy to a leader who has a VERY short attention span?” Visit our Blog to read the…
Dear Strategy 106: The Pros and Cons of Crowdfunding
- March 2, 2020
- Tagged as: business, crowdfunding, crowdsourcing, indiegogo, kickstarter, management, planning, product, strategic, strategy, training
On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. Find out when crowdfunding…
Dear Strategy 105: Prioritizing Target Markets
- February 17, 2020
- Tagged as: business, management, market, markets, planning, product, segmentation, segments, strategic, strategy, target, training
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Which one comes first – market size or product capabilities that match the market?” Visit our Blog to read the full post…
Dear Strategy 104: Coupons and Exclusions
- February 3, 2020
- Tagged as: business, coupons, management, planning, product, retail, strategic, strategy, training
On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all…
