On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony….
On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What is the single most important common element that you see in successful strategy executions?” *** We also share a very special…
On this episode of Dear Strategy, we talk about the true value proposition of college. Given the outrageous prices, coupled with the fact that many students aren’t coming out of college with all the tools…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Is there a way to test your strategy prior to implementation?” Visit our Blog to read the full post that goes along…
On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are –…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How can we measure the success of our strategy using some KPI other than orders? How do we learn from our failures?”…
On this episode of Dear Strategy, we analyze the practice of turning almost everything into a subscription! We’ll talk about when this model works, when it doesn’t, and what the future looks like if companies…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do you manage the lifecycle of mature products in resistive markets?” Visit our Blog to read the full post that goes…
On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s…
