On this episode of Dear Strategy, we analyze the stories of two failed ventures – Theranos and the Fyre Festival. Both of these stories started with big dreams and ended in scandal. So how can…
Dear Strategy 107: Dealing With Short-Attention Span Leaders
- March 16, 2020
- Tagged as: attention, business, leadership, management, planning, presentations, product, short, span, strategic, strategy, training
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do I present my strategy to a leader who has a VERY short attention span?” Visit our Blog to read the…
Dear Strategy 106: The Pros and Cons of Crowdfunding
- March 2, 2020
- Tagged as: business, crowdfunding, crowdsourcing, indiegogo, kickstarter, management, planning, product, strategic, strategy, training
On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. Find out when crowdfunding…
Dear Strategy 105: Prioritizing Target Markets
- February 17, 2020
- Tagged as: business, management, market, markets, planning, product, segmentation, segments, strategic, strategy, target, training
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Which one comes first – market size or product capabilities that match the market?” Visit our Blog to read the full post…
Dear Strategy 104: Coupons and Exclusions
- February 3, 2020
- Tagged as: business, coupons, management, planning, product, retail, strategic, strategy, training
On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all…
On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I’ve decided what those are for my company, how…
On this episode of Dear Strategy, we analyze a story about a retailer that decided to lift its standard price matching policies during the week of Black Friday. On the surface, it seems like this…
