On this episode of Dear Strategy, Bob talks about setting realistic objectives for your strategy and how you can validate your growth objectives using the 3 components of market, share, and price. LISTEN TO EPISODE
On this episode of Dear Strategy, Bob talks about the original 4 P’s of Marketing, and why consultants shouldn’t necessarily mess with frameworks that are already working! LISTEN TO EPISODE
On this episode of Dear Strategy, we analyze a story about a retailer that decided to lift its standard price matching policies during the week of Black Friday. On the surface, it seems like this…
