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Tag: dualbranding

  • Podcast

Dear Strategy 125: Same Product, Different Brands

  • November 25, 2020
  • Tagged as: branding, businessstrategy, dualbranding, entrylevelbrands, premiumbrands, productmanagement, productstrategy, strategicplanning, strategy, strategytraining
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On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are –…

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