On this episode of Dear Strategy, we analyze the practice of companies offering introductory pricing and we talk about what happens when those introductory pricing periods end. Companies have been doing this for ages, but there’s a right way to do it, and (at least from a customer’s perspective) a far less right way to do it. We’ll talk about some of the pros and cons of each.
Visit our Blog to read the full post that goes along with this episode.
